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4 Ways To Utilize AI in Business

16 мая 22

AI is not the future anymore. It is reality, and it’s changing the way businesses work everyday. From sales to journalism – the ways you could apply artificial intelligence in your business are endless. Let’s explore a few of those ways.

Content creation

It’s no secret that producing powerful content is a very time-consuming process for digital marketers. Luckily, you can look into AI for some assistance. Whether you need text or visuals – there are loads of AI content creators out there. Some can even be used to analyze your social media channels and then create content relevant to your target audience. 

Campaign monitoring

Just like content creation, monitoring campaigns is also quite time-consuming. Therefore, you might want to consider taking advantage of AI, instead of checking on that campaign much too often. First, incorporate your chosen software into your campaigns so it can learn about the average behavior. Then, simply go about your business until you notice a data surge or unexpected activity. This way, you won’t have to manually check each and every campaign and instead rely on AI to monitor their performance.

Chatbots

While having actual human beings behind the screens on your support page is essential, you may not need to have as many as you think. AI chatbots are designed to communicate like humans and help answer many frequently asked questions your customers may have. What you’ll have to do is create prompts and scripts based on certain keywords, and then the chatbots will be activated and ready to answer your customers’ questions. If a chatbot doesn’t have the answer to your customers problem – a real support agent will step in. 

Sales forecasting

AI can help predict how your campaigns will perform by forecasting your possible conversion rates, cost per acquisition, customer lifetime value, retention rate, average sales cycle length, and more. This way, you can not only decide whether a campaign is worth investing in beforehand, but you can also motivate your employees by showing them in advance how their hard work will pay off!

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