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Meta stock price plummets after Q4 earnings report

14 February 22

As of the 3rd of February, the stock price of Meta has fallen through the floor. Meta is trading at 237,76 USD which is 25,6% lower than the day before. This equates to roughly a $230 billion loss in market value in a single day. So, what were the reasons behind such a huge drop?

The downfall started just as the earnings reports for Q4 of 2021 became public. Investors were quite disappointed with a profit of $10.3 billion in Q4, which is lower that the $11.2 billion during the same quarter last year.

Meta CEO Mark Zuckerberg attributed the decline in profits to rising competition from TikTok. Trying to take on TikTok at their own game, Facebook and Instagram pushed forward Reels – short videos, but according to Zuckerberg advertising on Reels monetizes at a lower rate than other advertising locations on Facebook and Instagram. Zuckerberg added that he wishes to continue investing in Reels to compete for the attention of younger users with Tiktok.

Q4 of 2021 was the first time in Facebook’s history that we could see a decrease of users from one quarter to another. Although the decrease was very small: from 1.93 billion daily users to 1.929 billion, this signal could have contributed to investors’ getting spooked.

Is this the swan song of Facebook, Instagram, and Meta as a whole? Not necessarily. Meta CEO Mark Zuckerberg has identified the threat of losing young users to the likes of TikTok just in time. The move to a fully immersive metaverse, with endless applications for businesses and individual users, might be a smart move. But that does require huge investments with not much in terms of returns for investors, which could backfire in the short-term.

It seems that key for Meta’s success is in selling the concept of metaverse and the possibilities of it to long-term value investors.

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