Metaverse Coming to Disney?

10 января 22

Virtual reality is yesterday’s news. The world is quickly moving towards augmented reality as many will be able to find on their next trip to a Disney park.

Entertainment giant Disney is exploring projected 3D augmented reality technology that may very soon be introduced into Disney entertainment parks. During the last week of 2021, Disney Enterprises was approved a patent for a “virtual-world simulator”. The idea is to project 3D images onto physical spaces, creating an experience like no other.

Furthermore, the intention is to use personalized projections, where interests of different visitors would be analyzed first and later tailored to create a more involving experience. For example, when buying a burger one family could see Simba, whereas the other – Buzz Lightyear.

During Disney’s fourth-quarter earnings call CEO Bob Chapek has highlighted such technology lines up with the brand’s goal to tell stories through a “three-dimensional canvas”.

“Our efforts to date are merely a prologue to a time when we’ll be able to connect the physical and digital worlds even more closely, allowing for storytelling without boundaries in our own Disney metaverse,” Chapek said.

Officials at Disney have spoken to the press and said that there are “no current plans” to use such simulators of augmented reality in the very near future. They’ve also added that Disney is always working on R&D and are filing hundreds of patents on a yearly basis. Keeping this in mind this is a very interesting technology that has unlimited potential and is worth following.

The most interesting and ground-breaking patent highlight is the simulator’s ability to create a virtual-world experience, without the need of a hefty VR headset, or any other wearable device. Which would eliminate most of the inconveniences for both customers and businesses when it comes to costs, storage, maintenance, and sanitation problems in this troublesome era of COVID-19.

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