{"id":6373,"date":"2022-07-18T11:26:22","date_gmt":"2022-07-18T09:26:22","guid":{"rendered":"https:\/\/www.teslapay.eu\/?p=6373"},"modified":"2022-07-18T11:26:22","modified_gmt":"2022-07-18T09:26:22","slug":"are-subscription-services-moving-into-the-auto-industry","status":"publish","type":"post","link":"https:\/\/www.teslapay.eu\/lt\/blog\/are-subscription-services-moving-into-the-auto-industry\/","title":{"rendered":"Ar prenumeratos paslaugos bus ir automobili\u0173 pramon\u0117je?"},"content":{"rendered":"<p>\u012esivaizduokite: ankstyvas \u017eiemos rytas, J\u016bs skubate \u012f darb\u0105, vos \u012fs\u0117d\u0119 \u012f savo automobil\u012f siekiate \u0161ildomos s\u0117dyn\u0117s mygtuko, bet niekas ne\u012fvyksta. Tada prisimenate, kad pamir\u0161ote prat\u0119sti \u201e\u0161ildom\u0173 s\u0117dyni\u0173 abonement\u0105\u201c.<\/p>\n<p>Gali pasirodyti gana juokinga, ta\u010diau tai gali b\u016bti automobili\u0173 pramon\u0117s ateitis, nes pana\u0161i\u0173 pavyzd\u017ei\u0173 jau yra. BMW klientams si\u016blo \u0161ildom\u0173 s\u0117dyni\u0173 prenumerat\u0105.<\/p>\n<p>JK \u0161i \u201epaslauga\u201c kainuoja 15 svar\u0173 sterling\u0173 per m\u0117nes\u012f, jei kartu nor\u0117tum\u0117te prenumeruoti \u0161ildom\u0105 vair\u0105, Jums tai kainuot\u0173 papildomus 10 svar\u0173 sterling\u0173 per m\u0117nes\u012f. BMW teigia, kad visas automobilio \u012frangos funkcijas vis tiek galima \u012fsigyti senuoju b\u016bdu &#8211; sumok\u0117jus piln\u0105 sum\u0105 i\u0161 karto.<\/p>\n<p>Bendrov\u0117 neplanuoja sustoti ir ateityje grei\u010diausiai i\u0161pl\u0117s savo \u012frangos prenumeratos pasi\u016bl\u0105. Atsakydami \u012f kriti\u0161k\u0105 BMW entuziast\u0173 reakcij\u0105, kompanija parei\u0161k\u0117, kad tai gali b\u016bti naudinga vartotojams, norint i\u0161bandyti tam tikras funkcijas, ne\u012fsipareigojant j\u0173 pirkti.<\/p>\n<p>BMW taip pat pa\u017eymi, kad \u0161i paslauga gali b\u016bti naudinga naudot\u0173 automobili\u0173 pirk\u0117jams, kurie nor\u0117t\u0173 prid\u0117ti tam tikr\u0173 funkcij\u0173, kuri\u0173 pirmasis savininkas nepasirinko.<\/p>\n<p>\u0160ios naujos BMW mok\u0117jim\u0173 strukt\u016bros kritikai teigia, kad tai atrodo gan\u0117tinai nes\u0105\u017eininga, nes nusipirk\u0119s automobil\u012f, nusiperki ir visk\u0105 jame.<\/p>\n<p>Taip pat kyla klausimas, jei aparatin\u0117 \u012franga jau sumontuota automobilyje, o J\u016bs tiesiog mokate u\u017e bloko pa\u0161alinim\u0105 programin\u0117je \u012frangoje, kas neleid\u017eia klientui to padaryti pa\u010diam? Teori\u0161kai pirk\u0117jas yra transporto priemon\u0117s savininkas\/\u0117 ir gali su savo automobiliu daryti k\u0105 panor\u0117j\u0119s\/usi.<\/p>\n<p>Bet kuriuo atveju pana\u0161u, kad prenumeratos paslaugos yra ma\u017emenin\u0117s prekybos pramon\u0117s ateitis. \u0160iuo atveju tai gali b\u016bti geras b\u016bdas automobili\u0173 gamintojams padidinti pelningum\u0105, nes suma\u017e\u0117t\u0173 u\u017esakyt\u0173 automobili\u0173 \u012fvairov\u0117, o tai suma\u017eint\u0173 gamybos s\u0105naudas. Taip pat pailgint\u0173 \u012fmon\u0117s pinig\u0173 sraut\u0105 gaunam\u0105 u\u017e kiekvien\u0105 parduot\u0105 automobil\u012f, nes net prab\u0117gus keliems metams automobilis ir toliau ne\u0161t\u0173 pajamas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u012esivaizduokite: ankstyvas \u017eiemos rytas, J\u016bs skubate \u012f darb\u0105, vos \u012fs\u0117d\u0119 \u012f savo automobil\u012f siekiate \u0161ildomos s\u0117dyn\u0117s mygtuko, bet niekas ne\u012fvyksta. Tada prisimenate, kad pamir\u0161ote prat\u0119sti \u201e\u0161ildom\u0173 s\u0117dyni\u0173 abonement\u0105\u201c. Gali pasirodyti gana juokinga, ta\u010diau tai gali b\u016bti automobili\u0173 pramon\u0117s ateitis, nes pana\u0161i\u0173 pavyzd\u017ei\u0173 jau yra. BMW klientams si\u016blo \u0161ildom\u0173 s\u0117dyni\u0173 prenumerat\u0105. JK \u0161i \u201epaslauga\u201c kainuoja 15 [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":6376,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-6373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.teslapay.eu\/lt\/wp-json\/wp\/v2\/posts\/6373"}],"collection":[{"href":"https:\/\/www.teslapay.eu\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.teslapay.eu\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.teslapay.eu\/lt\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.teslapay.eu\/lt\/wp-json\/wp\/v2\/comments?post=6373"}],"version-history":[{"count":2,"href":"https:\/\/www.teslapay.eu\/lt\/wp-json\/wp\/v2\/posts\/6373\/revisions"}],"predecessor-version":[{"id":6375,"href":"https:\/\/www.teslapay.eu\/lt\/wp-json\/wp\/v2\/posts\/6373\/revisions\/6375"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.teslapay.eu\/lt\/wp-json\/wp\/v2\/media\/6376"}],"wp:attachment":[{"href":"https:\/\/www.teslapay.eu\/lt\/wp-json\/wp\/v2\/media?parent=6373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.teslapay.eu\/lt\/wp-json\/wp\/v2\/categories?post=6373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.teslapay.eu\/lt\/wp-json\/wp\/v2\/tags?post=6373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}