{"id":5581,"date":"2021-04-01T09:30:30","date_gmt":"2021-04-01T07:30:30","guid":{"rendered":"https:\/\/www.teslapay.eu\/?p=5581"},"modified":"2021-03-29T14:34:56","modified_gmt":"2021-03-29T12:34:56","slug":"google-claims-it-will-stop-using-cookies","status":"publish","type":"post","link":"https:\/\/www.teslapay.eu\/lt\/blog\/google-claims-it-will-stop-using-cookies\/","title":{"rendered":"\u201eGoogle\u201c tvirtina, kad nustos naudoti tre\u010di\u0173j\u0173 \u0161ali\u0173 slapukus"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/blog.google\/products\/ads-commerce\/a-more-privacy-first-web\/\">\u201eGoogle\u201c paskelb\u0117<\/a>, kad j\u0173 naudojimasis tre\u010di\u0173j\u0173 \u0161ali\u0173 slapukais baigiasi. Bendrov\u0117 planuoja nutraukti slapuk\u0173 naudojim\u0105 \u201eChrome\u201c nar\u0161ykl\u0117je iki 2022 m. prad\u017eios.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Skaitmenin\u0117s reklamos industrijoje slapukai turi didel\u0119 \u012ftak\u0105. I\u0161 esm\u0117s jie naudojami norint steb\u0117ti J\u016bs\u0173 veikl\u0105 internete ir rinkti duomenis. Tai daroma siekiant pagerinti J\u016bs\u0173 patirt\u012f svetain\u0117je bei rodyti tikslines reklamas. Kaip tiksliai renkami \u0161ie duomenys apie Jus? Na, tai pagr\u012fsta J\u016bs\u0173 lankomomis svetain\u0117mis. \u0160i informacija padeda sukurti J\u016bs\u0173 ir J\u016bs\u0173 pom\u0117gi\u0173 profil\u012f, kuris v\u0117liau naudojamas rodant tikslines reklamas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dabar, kai \u201eGoogle\u201c nustos naudoti slapukus, reklam\u0173 kompanijos tur\u0117s rasti nauj\u0105 b\u016bd\u0105, kaip pasiekti tikslinius vartotojus. Nors tai yra did\u017eiulis pokytis reklam\u0173 versle, tai dar nerei\u0161kia, kad \u201eGoogle\u201c visai nustos rinkti J\u016bs\u0173 duomenis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kol \u201eGoogle\u201c iki 2022 m. prad\u017eios nenutrauk\u0117 slapuk\u0173 naudojimo, bendrov\u0117 bandys i\u0161siai\u0161kinti, kaip atrasti naujus \u012frankius, kurie patenkint\u0173 vartotoj\u0173 ir reklamuotoj\u0173 poreikius. Nor\u0117dami tai padaryti, dar 2019 m. rugpj\u016b\u010dio m\u0117n. jie i\u0161leido \u201ePrivacy Sandbox\u201c. Pasak \u201eGoogle\u201c produkt\u0173 valdymo, reklam\u0173 privatumo ir pasitik\u0117jimo direktoriaus David Temkin, \u201ePrivacy Sandbox\u201c bus naudojama \u201ekurti naujoves, kurios apsaugo anonimi\u0161kum\u0105, teikiant rezultatus reklamuotojams ir leid\u0117jams\u201c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201eNorint, kad internetas b\u016bt\u0173 atviras ir prieinamas visiems, mums visiems reikia padaryti daugiau, kad apsaugotume privatum\u0105 &#8211; ir tai rei\u0161kia ne tik tre\u010di\u0173j\u0173 \u0161ali\u0173 slapuk\u0173, bet ir bet kurios technologijos, naudojamos atskiriems \u017emon\u0117ms steb\u0117ti jiems nar\u0161ant internete, pabaig\u0105\u201c, &#8211; sak\u0117 Temkin. \u201eMes ir toliau esame pasiry\u017e\u0119 i\u0161saugoti gyvybing\u0105 ir atvir\u0105 ekosistem\u0105, kur \u017emon\u0117s gali pasiekti \u012fvair\u0173 reklamuojam\u0105 turin\u012f, pasitik\u0117dami savo privatumu ir pasirinkimais.\u201c<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201eGoogle\u201c paskelb\u0117, kad j\u0173 naudojimasis tre\u010di\u0173j\u0173 \u0161ali\u0173 slapukais baigiasi. Bendrov\u0117 planuoja nutraukti slapuk\u0173 naudojim\u0105 \u201eChrome\u201c nar\u0161ykl\u0117je iki 2022 m. prad\u017eios. Skaitmenin\u0117s reklamos industrijoje slapukai turi didel\u0119 \u012ftak\u0105. I\u0161 esm\u0117s jie naudojami norint steb\u0117ti J\u016bs\u0173 veikl\u0105 internete ir rinkti duomenis. Tai daroma siekiant pagerinti J\u016bs\u0173 patirt\u012f svetain\u0117je bei rodyti tikslines reklamas. Kaip tiksliai renkami \u0161ie duomenys [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":5305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-5581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.teslapay.eu\/lt\/wp-json\/wp\/v2\/posts\/5581"}],"collection":[{"href":"https:\/\/www.teslapay.eu\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.teslapay.eu\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.teslapay.eu\/lt\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.teslapay.eu\/lt\/wp-json\/wp\/v2\/comments?post=5581"}],"version-history":[{"count":3,"href":"https:\/\/www.teslapay.eu\/lt\/wp-json\/wp\/v2\/posts\/5581\/revisions"}],"predecessor-version":[{"id":5584,"href":"https:\/\/www.teslapay.eu\/lt\/wp-json\/wp\/v2\/posts\/5581\/revisions\/5584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.teslapay.eu\/lt\/wp-json\/wp\/v2\/media\/5305"}],"wp:attachment":[{"href":"https:\/\/www.teslapay.eu\/lt\/wp-json\/wp\/v2\/media?parent=5581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.teslapay.eu\/lt\/wp-json\/wp\/v2\/categories?post=5581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.teslapay.eu\/lt\/wp-json\/wp\/v2\/tags?post=5581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}